Radisson La Crosse — Sale in La Crosse, WI

  • Price: Contact for price
  • Listing type: For sale
  • Asset type: Hospitality Business
  • Location: La Crosse, WI 54601
  • Year built: 1980

Photos

Radisson La Crosse — Sale in La Crosse, WI, photo 1 of 2
Radisson La Crosse — Sale in La Crosse, WI, photo 2 of 2

Description

Marcus & Millichap is pleased to exclusively present the opportunity to acquire the 163-room Radisson Hotel La Crosse, a prominently positioned full-service hospitality asset located along the Mississippi River in the heart of downtown La Crosse, Wisconsin. Institutionally owned since development, this legacy asset remains under its original ownership and is being offered for sale for the first time. Situated on approximately 3.08 acres across two parcels, the Property occupies an irreplaceable riverfront location widely regarded as the premier hospitality site in La Crosse. This exceptional downtown setting provides immediate access to the city's leading leisure, corporate, medical, educational, and entertainment demand generators. The Property is directly connected to the La Crosse Convention Center via an enclosed skyway, providing a distinct competitive advantage and a consistent source of convention, meeting, banquet, and group lodging demand throughout the year. Originally constructed in 1980, the hotel features post-tension concrete construction, providing exceptional structural integrity, durability, superior sound attenuation, and long-term capital resilience. The Property is currently operated pursuant to a Choice Hotels management agreement scheduled to expire on December 31, 2026, creating a rare opportunity for future ownership to evaluate branding, management, and operational strategies. A Hilton conversion PIP has already been completed, providing a clear roadmap for potential repositioning. Ownership is currently structured as a ground lease but upon close of escrow, will be converted to fee simple so an investor is purchasing both the building and ground in a traditional fee simple structure. The Radisson La Crosse represents a compelling value-add investment opportunity at a significant discount to replacement cost. Ownership has maintained the Property to institutional standards through a disciplined preventative maintenance program while investin

Market Context

This hospitality in La Crosse, WI is listed for sale. The building dates to 1980. Compare it against other hospitality listings for sale in La Crosse, WI — view the full market.

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