AUCTION - Econolodge - Sonora, TX — Sale in Sonora, TX

  • Price: Contact for price
  • Listing type: For sale
  • Asset type: Hospitality Business
  • Location: Sonora, TX 76950

Description

Register to Bid and Access Due Diligence Documents on RealINSIGHT Marketplace: https://rimarketplace.com/auction/2930 As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Econo Lodge hospitality property located at 1312 N Service Road in Sonora, Texas (“Hotel” or “Property”). This economy-class, limited-service hotel operates under the Choice Hotels–owned Econo Lodge brand. The Property represents an opportunity for investors to acquire a stabilized lodging asset in a strategically positioned West Texas market supported by regional travel, outdoor tourism, and local medical demand. The Choice Hotels International-branded hotel is being auctioned February 16-18,2026 on RealInsight. Please contact the listing agent for more information. Originally constructed in 1971, the two-story Hotel comprises 100 guest rooms and is situated on approximately 3.11 acres. The Property features a convenient physical layout supported by 130 on-site parking spaces, appropriate for transient highway travelers, group stays, and extended road-trip visitation. Amenities include a swimming pool, providing added appeal for leisure-minded travelers in the region. As a Choice Hotels-owned asset, the Hotel benefits from national brand recognition, centralized systems, and an economy operating model designed to attract cost-conscious travelers while maintaining lower operating complexity. The Property also benefits from its proximity to Interstate 10, one of the primary east–west transportation corridors in Texas, which supports consistent transient demand from cross-state drivers, commercial travelers, and road-trippers traveling between major markets such as San Antonio, El Paso, and West Texas. Sonora’s location along I-10 positions the Hotel as a natural stopping point for overnight stays, supporting steady base occupancy. Leisure demand is driven by Sonora’s role as a regional hub for outdoor recreation and tourism. Majo

Market Context

This hospitality in Sonora, TX is listed for sale. It has been on the market for 101 days. Compare it against other hospitality listings for sale in Sonora, TX — view the full market.

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